Books
| Title | Author | Category | Why you should read it? | Recommended by |
|---|---|---|---|---|
| Die 10 Todsünden im Marketing | Kotler P. | Marketing | IPM Basics: Marketing | Mario Kolar |
| No logo | Klein N. | Marketing | IPM Basics: Marketing | Mario Kolar |
| Principles of Marketing | Kotler P. | Marketing | IPM Basics: Marketing | Mario Kolar |
| Kellogg on Marketing | Tybout A., Calder B. J. | Marketing | IPM Basics: Marketing | Mario Kolar |
| Marketing Management | Kotler P. | Marketing | IPM Basics: Marketing | Mario Kolar |
| Design-Driven Innovation | Verganti R. | Innovation | Explains a new type of innovation in contrast to classical, but old-fashioned types (market-pull, technology-push). Examples: Nintendo Wii, Apple, Whole Food Markets, Alessi, Artemide, ... | Franz Seher |
| Creativity | Csikszentmihalyi M. | Design | All that you want to know about the phenomenon creativity is included in this great book! | Franz Seher |
| Designerly ways of knowing | Cross N. | Design | Design Theory | Markus Kretschmer |
| Design for the real world | Papanek V. | Design | Design Theory | Markus Kretschmer |
| Materials Science and Engineering | Callister W. D. | Materials | Overview of all materials and their properties. Good addition to the course. Easy-to-follow explanations. | Ganesh Subramaniam |
| Change by Design | Brown T. | Design | Maybe it is the most famous Design Thinking book out on the market. It describes the IDEO-world of design thinking. Must-read! | Franz Seher |
| Handwerk | Sennett R. | Design | Design and Hardwaremodelmaking | Sven-Anwar Bibi |
| Form - the making of design | Design | IPM Basics: Industrial Design | Markus Kretschmer | |
| Design - eine Einführung | Heufler G. | Design | IPM Basics: Industrial Design | Markus Kretschmer |
| Design | Hauffe T. | Design | IPM Basics: Industrial Design | Markus Kretschmer |
| Wörterbuch Design | Erlhoff M., Marshall T. | Design | IPM Basics: Industrial Design | Markus Kretschmer |
| Design: Geschichte, Theorie und Praxis der Produktgestaltung | Bürdek B. E. | Design | IPM Basics: Industrial Design | Markus Kretschmer |
| Diffusion of Innovations | Rogers E. M. | Innovation | This is the reference book how technological, social, cultural, business, ... innovations diffuse over time and what are the main criterias for the diffusion process. The book is a study over decades and it is absolutely inspring when it comes to "how to innovate". | Franz Seher |
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