Books

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Die 10 Todsünden im Marketing Kotler P. Marketing IPM Basics: Marketing Mario Kolar 
No logo Klein N. Marketing IPM Basics: Marketing Mario Kolar 
Principles of Marketing Kotler P. Marketing IPM Basics: Marketing Mario Kolar 
Kellogg on Marketing Tybout A., Calder B. J. Marketing IPM Basics: Marketing Mario Kolar 
Marketing Management Kotler P. Marketing IPM Basics: Marketing Mario Kolar 
Design-Driven Innovation Verganti R. Innovation Explains a new type of innovation in contrast to classical, but old-fashioned types (market-pull, technology-push). Examples: Nintendo Wii, Apple, Whole Food Markets, Alessi, Artemide, ...  Franz Seher 
Creativity Csikszentmihalyi M. Design All that you want to know about the phenomenon creativity is included in this great book! Franz Seher 
Designerly ways of knowing Cross N. Design Design Theory Markus Kretschmer 
Design for the real world Papanek V. Design Design Theory Markus Kretschmer 
Materials Science and Engineering Callister W. D. Materials Overview of all materials and their properties. Good addition to the course. Easy-to-follow explanations. Ganesh Subramaniam 
Change by Design Brown T. Design Maybe it is the most famous Design Thinking book out on the market. It describes the IDEO-world of design thinking. Must-read! Franz Seher 
Handwerk Sennett R. Design Design and Hardwaremodelmaking Sven-Anwar Bibi 
Form - the making of design  Design IPM Basics: Industrial Design Markus Kretschmer 
Design - eine Einführung Heufler G. Design IPM Basics: Industrial Design Markus Kretschmer 
Design Hauffe T. Design IPM Basics: Industrial Design Markus Kretschmer 
Wörterbuch Design Erlhoff M., Marshall T. Design IPM Basics: Industrial Design Markus Kretschmer 
Design: Geschichte, Theorie und Praxis der Produktgestaltung Bürdek B. E. Design IPM Basics: Industrial Design Markus Kretschmer 
Diffusion of Innovations Rogers E. M. Innovation This is the reference book how technological, social, cultural, business, ... innovations diffuse over time and what are the main criterias for the diffusion process. The book is a study over decades and it is absolutely inspring when it comes to "how to innovate". Franz Seher 
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